Everywhere a customer makes a purchase for a product or service, they are providing a wealth of information to providers that is never utilized. It used to be that data mining or the process of looking at database records to uncover worthwhile trends or patterns of behaviour were only looked at by statisticians that knew how to analyze all the data. Now Toronto business owners can take full advantage of using their customer records to create stronger business relationships.
Today, with tools like the Microsoft SQL Server 2008 Data Mining Add-Ins for Microsoft Office 2007 and 2010, data mining is accessible to everyday business users. This report that came to light today drives home three very important aspects that you should not ignore:
- Data mining can reveal important, insightful information.
- Data mining enables you to pull out almost any information you want.
- The more you know about your customers, the better!
Dynamix Solutions can show you the best ways to use data mining to your best advantage. Why not contact us now while you’re thinking about it. You can call your Toronto IT support specialists today at 416.657.2449.